Posts Tagged ‘web marketing’
Why Real-Time Marketing Matters Now
For more than a year now, the Trendrr Chart of the Week on AdAge.com has served as a fascinating barometer of the real-time information economy. The chart, which runs most Wednesdays (and which, speaking of charts, invariably lands in the AdAge.com “Most Read” Top 5), utilizes data from Trendrr, a digital- and social-media tracking service. I’ve used it to parse all manner of trending memes in the entertainment/media/tech brand space, from Apple (“A Close Look at Apple’s Latest Astonishing Twitter Takeover”) to “Inception” (“How ‘Inception’ Became the New World Cup”) to Foursquare (“The Consumer as Waldo: Foursquare, Twitter and Facebook Care Where You Are; Do You?”) to a certain unavoidable Canadian crooner (“Behold — and Fear! — the Awesome Social-Media Power of Justin Bieber Beliebers!”)….Read Full Story
How to make money on your news content website
This article is designed to help journalists learn how to make extra money, or even a full-time wage, by publishing independently online. It is not intended to provide an online revenue model for established news organizations. Heck, they’ve got business managers. They shouldn’t need a wiki to show them what to do….Read more
The New Reality of Mobile
We’re all trying to “figure it out” – i.e., create a competitive advantage and valuable customer experience via the mobile channel. Naturally, we turn to 19th century philosopher George Santayana, best known for the quote, “Those who cannot remember the past are condemned to repeat it.”
While we have seen the pitfalls of applying too literally the principles of one medium to another – brochure-ware websites, direct marketing-based e-mail programs – there are lessons to port over….Read more
Web Development: Throw Out the Cookbook, It’s Jenga Time!
It’s 2011 and it’s time to throw it out. What is it?
It is your old approaches. It is how you work on everything — from your website implementation to your site SEO. It is the cookbook, A-Z approach to website success.
It’s time to throw it out and learn how to play Jenga!….Read now
Online Marketing Today – A Lot of Research, A Lot of Psychology
When I went into marketing/communications in the 80’s, things were simpler. I spoke 5 languages, which pushed me into this field. What else could I do, be a translator? Not on your life. Not when I could be creative, come up with quantitative studies and research why / how people buy.
It seemed simple, right? You have a product and you have to figure out a way to sell said product. You had magazine ad space, TV commercials, newspapers… every day, everywhere you looked, you’d see some form of advertisement. Eventually, we became desensitized to print and TV marketing – the traditional ways.
The Internet wasn’t used as it is today (although it still had some traction). The World Wide Web was the Wild Wild West. It was a “small” little marketplace, with a minor audience for client product promotion…..Read more
The Web’s Best Travel, Shopping, and Dining Sites
Whether you need to arrange a flight, find bargains, or make a restaurant reservation, these 13 sites make it easy.
With these 13 terrific Websites and online services, you can make travel arrangements, dig up discounts and unusual gifts, decide on a great restaurant, or whip up amazing meals of your own.
For more on the year’s top sites, see The Web’s Best Productivity Sites and The Web’s Best Entertainment Sites….Find out more
We are reaching out in a grass roots effort to help communities of minority-owned small businesses around the country to build an online presence with free & low cost resources
- A look inside our 2011 diversity report May 18, 2012We work hard to ensure that our commitment to diversity is built into everything we do—from hiring our employees and building our company culture to running our business and developing our products, tools and services. To recap our diversity efforts in 2011, a year in which we partnered with and donated $19 million to more than 150 organizations working on a […]
- Helping students fish for a better future in the land of 10,000 lakes May 17, 2012Minnesota has long been a state that’s prided itself on its commitment to education. Now the state has taken on the mission of becoming a technology hub as well, setting the goal to become one of the country’s top five technology states by 2020. Last week, we travelled to Minnesota to pilot two new programs designed to help students with an interest in techn […]
- Shiver me timbers, the 2012 D4G Winner is.... May 17, 2012After 114,000 submissions and millions of your votes, second grader Dylan Hoffman of Caledonia, Wisc. is this year’s U.S. Doodle 4 Google National Winner. His doodle “Pirate Times” will be featured on the U.S. Google homepage tomorrow, May 18. Hoffman, who attends the Prairie School in Racine, Wisc., responded to this year’s theme “If I could travel in time […]
- Introducing the Knowledge Graph: things, not strings May 16, 2012Cross-posted on the Inside Search Blog Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. Take a query like [taj mahal]. For more th […]