Posts Tagged ‘mobile marketing’

How come some companies offer Unlimited Text Message Credits?

Unlimited Messages do not exist, at least not without a catch. Don’t be Naive. If it sounds too good to be true…

Some possibilities:

  • Sent messages are not true SMS text messages, but instead messages sent through SMTP which is basically email. SMTP is totally unreliable for commercial use. Sometimes the messages arrive, sometimes they don’t, sometimes they arrive hours later. Doesn’t do a restaurant much good to send out a lunch special at 11am that doesn’t get delivered until 5pm.
  • Read the Terms of Service agreement. Some companies offer unlimited messages as long as they can include their own ads or send their own ads separately to your clients’ customers. How long are your clients going to remain clients if your platform is spamming their customers?
  • The provider may be taking a big gamble, betting that the customers won’t send out alot of messages. This is obviously a flawed business model. The provider may be out of business in 6 months if they underestimated the number of messages that would be sent. Imagine marketing your new text messaging business for 6 months and then having your provider go out of business.

Providers pay for every SMS text message that leaves their platform. It is totally unrealistic to think that you can get unlimited text messages in your monthly plan.

Always remember, YOU GET WHAT YOU PAY FOR!

Cool iPad Apps: Best 104 iPad Apps

So many cool ipad apps, so little time.

Yes, there are soooo many iPad apps – between 30,000 to 50,000 in total, and the number vaults higher every day. So among the zillions, which iPad apps are the very best? Which apps are truly “must-have”?

The iPad, after all, can enhance your life in many ways. There are iPad apps for work, fun, personal life, providing news and information, and tracking your favorite activities…..Learn more

The New Reality of Mobile

We’re all trying to “figure it out” – i.e., create a competitive advantage and valuable customer experience via the mobile channel. Naturally, we turn to 19th century philosopher George Santayana, best known for the quote, “Those who cannot remember the past are condemned to repeat it.”

While we have seen the pitfalls of applying too literally the principles of one medium to another – brochure-ware websites, direct marketing-based e-mail programs – there are lessons to port over….Read more

Windows Phone 7 Gets Jailbroken

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Google Fashion Shopping Site Makes Debut

Microsoft: Half of mobile searches have a local intent

BizReport : Mobile Marketing : November 15, 2010

Microsoft’s internal analysis of their mobile search query data has thrown up an interesting, yet not entirely surprising, fact about the search behavior of mobile users.

by Helen Leggatt

You’re ambling around town when suddenly you crave Chinese dumplings. You whip out your phone and after a couple of local searches you’re well on your way to getting your fix.

A similar scenario plays out day after day as mobile users refer to their devices for local information – information that will help them navigate their immediate environment and solve their real-time needs and wants.

It’s not surprising, then, to read of recent data from Microsoft that shows over half (53%) of mobile searches on Bing have a local intent.
Hence the development of ads that, quite literally, guide consumers from “search to store”. Such ads, including Google’s Expandable Map ads, appear both on the mobile web and in apps and, when clicked, provide the user with directions to a store.

“Mobile user demand for information that can be acted on in the real world, in real-time is, well, very real,” writes Search Engine Land’s Greg Sterling, who uncovered the data in a recent chat with Bing’s Director of Search, Stefan Weitz.

“That’s what this Microsoft stat reflects. If that’s not an argument for mobile advertising in general and mobile search in particular, I don’t know what is.”

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Should You Be Snuggling With Your Cellphone?

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Google Adds Live Sports Results, Emergency Contacts and Instant Previews

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Chrome is up in the air, in the clouds, literally

By Paula Rooney | November 8, 2010, 7:59am PST

Google has teamed up with three major airlines to make Chrome and the Internet available free on flights through the holidays.
On Monday, the web services giant’s browser team said it has deals in place with AirTran, Delta and Virgin American to provide Gogo inflight Internet access at no cost to passengers from Nov. 20 through Jan 2, 2011.

The service — which will reportedly allow passengers to check e-mail and surf the web –n will be available on more than 700 planes.
I’d give this a 9.5 on the PR campaign scale. Business passengers have dreamed of in flight access for years and consumers are now just as hooked. Nearly every surfer knows about Internet Explorer and Firefox (the reincarnated Netscape Navigator) and Chrome has made a huge dent over the past year. This will only heighten awareness of the open source browser.

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Google To Facebook: You Can’t Import Our User Data Without Reciprocity

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location based ads

25% of People in the US have
Only Mobile Phone Internet Access

Does Your Website Work
On Mobile Phones?

Websites that Work &
Custom Facebook Pages

  • Through the Google lens: this week’s search trends April 18, 2014
    What did you search for this week? What about everyone else? Starting today, we’ll be sharing a regular look back at some of the top trending items on Google Search. Let’s dive in.From afikomen to 1040EZPeople were looking for information on Palm Sunday and Good Friday ahead of Easter; searches for both days were even higher than searches for the Pope himsel […]
  • Providing more CS professional development for K-12 teachers with an expanded CS4HS April 17, 2014
    For more than five years, we’ve provided free and inexpensive teacher professional development trainings in computer science education through Computer Science for High School (CS4HS). In this program, Google provides funding and support for experts to create hands-on professional development training in CS education for K-12 educators. The goal is to arm te […]
  • From Lake Tanganyika to Google Earth: Using tech to help our communities April 3, 2014
    Today we're joined by Dr. Jane Goodall, primatologist and founder of the Jane Goodall Institute and Roots & Shoots program. In this post, Dr. Goodall shares her thoughts on how today’s technology can enable more people around the world to make a difference in their communities. Join Dr. Goodall for a celebratory Birthday Hangout on Air today at 11 a […]
  • Introducing Auto Awesome Photobombs with David Hasselhoff April 1, 2014
    Google+ Auto Awesome is all about fun surprises that bring your photos to life. And whether it’s Benedict Cumberbatch at the Oscars or Michelle Obama at the White House, a celebrity photobomb is the ultimate surprise, turning an ordinary photo into something extraordinary. Now with Auto Awesome Photobombs, you too can get a celebrity photobomb—no red carpet […]

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