Posts Tagged ‘mobile marketing’
Unlimited Messages do not exist, at least not without a catch. Don’t be Naive. If it sounds too good to be true…
Sent messages are not true SMS text messages, but instead messages sent through SMTP which is basically email. SMTP is totally unreliable for commercial use. Sometimes the messages arrive, sometimes they don’t, sometimes they arrive hours later. Doesn’t do a restaurant much good to send out a lunch special at 11am that doesn’t get delivered until 5pm.
Read the Terms of Service agreement. Some companies offer unlimited messages as long as they can include their own ads or send their own ads separately to your clients’ customers. How long are your clients going to remain clients if your platform is spamming their customers?
The provider may be taking a big gamble, betting that the customers won’t send out alot of messages. This is obviously a flawed business model. The provider may be out of business in 6 months if they underestimated the number of messages that would be sent. Imagine marketing your new text messaging business for 6 months and then having your provider go out of business.
Providers pay for every SMS text message that leaves their platform. It is totally unrealistic to think that you can get unlimited text messages in your monthly plan.
Always remember, YOU GET WHAT YOU PAY FOR!
So many cool ipad apps, so little time.
Yes, there are soooo many iPad apps – between 30,000 to 50,000 in total, and the number vaults higher every day. So among the zillions, which iPad apps are the very best? Which apps are truly “must-have”?
The iPad, after all, can enhance your life in many ways. There are iPad apps for work, fun, personal life, providing news and information, and tracking your favorite activities…..Learn more
We’re all trying to “figure it out” – i.e., create a competitive advantage and valuable customer experience via the mobile channel. Naturally, we turn to 19th century philosopher George Santayana, best known for the quote, “Those who cannot remember the past are condemned to repeat it.”
While we have seen the pitfalls of applying too literally the principles of one medium to another – brochure-ware websites, direct marketing-based e-mail programs – there are lessons to port over….Read more
by Helen Leggatt
You’re ambling around town when suddenly you crave Chinese dumplings. You whip out your phone and after a couple of local searches you’re well on your way to getting your fix.
A similar scenario plays out day after day as mobile users refer to their devices for local information – information that will help them navigate their immediate environment and solve their real-time needs and wants.
It’s not surprising, then, to read of recent data from Microsoft that shows over half (53%) of mobile searches on Bing have a local intent.
Hence the development of ads that, quite literally, guide consumers from “search to store”. Such ads, including Google’s Expandable Map ads, appear both on the mobile web and in apps and, when clicked, provide the user with directions to a store.
“Mobile user demand for information that can be acted on in the real world, in real-time is, well, very real,” writes Search Engine Land’s Greg Sterling, who uncovered the data in a recent chat with Bing’s Director of Search, Stefan Weitz.
“That’s what this Microsoft stat reflects. If that’s not an argument for mobile advertising in general and mobile search in particular, I don’t know what is.”
Read the rest of the story…
Google has teamed up with three major airlines to make Chrome and the Internet available free on flights through the holidays.
On Monday, the web services giant’s browser team said it has deals in place with AirTran, Delta and Virgin American to provide Gogo inflight Internet access at no cost to passengers from Nov. 20 through Jan 2, 2011.
The service — which will reportedly allow passengers to check e-mail and surf the web –n will be available on more than 700 planes.
I’d give this a 9.5 on the PR campaign scale. Business passengers have dreamed of in flight access for years and consumers are now just as hooked. Nearly every surfer knows about Internet Explorer and Firefox (the reincarnated Netscape Navigator) and Chrome has made a huge dent over the past year. This will only heighten awareness of the open source browser.