Posts Tagged ‘marketing agencies’

Microsoft: Half of mobile searches have a local intent

BizReport : Mobile Marketing : November 15, 2010

Microsoft’s internal analysis of their mobile search query data has thrown up an interesting, yet not entirely surprising, fact about the search behavior of mobile users.

by Helen Leggatt

You’re ambling around town when suddenly you crave Chinese dumplings. You whip out your phone and after a couple of local searches you’re well on your way to getting your fix.

A similar scenario plays out day after day as mobile users refer to their devices for local information – information that will help them navigate their immediate environment and solve their real-time needs and wants.

It’s not surprising, then, to read of recent data from Microsoft that shows over half (53%) of mobile searches on Bing have a local intent.
Hence the development of ads that, quite literally, guide consumers from “search to store”. Such ads, including Google’s Expandable Map ads, appear both on the mobile web and in apps and, when clicked, provide the user with directions to a store.

“Mobile user demand for information that can be acted on in the real world, in real-time is, well, very real,” writes Search Engine Land’s Greg Sterling, who uncovered the data in a recent chat with Bing’s Director of Search, Stefan Weitz.

“That’s what this Microsoft stat reflects. If that’s not an argument for mobile advertising in general and mobile search in particular, I don’t know what is.”

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Ask.com and you won’t receive

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Should You Be Snuggling With Your Cellphone?

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Obama’s India visit dominates Google search

Facebook Deals: Bargains are enticing to those who’ve resisted location-based services

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Google gives marketers Christmas insights via new website

BizReport : Ecommerce : November 02, 2010

Marketers who want to keep their finger on the pulse of what consumers are searching for, what they are buying and what they plan to buy for the 2010 holiday season should check out Google’s new website – ThinkHoliday.

by Helen Leggatt

The website is full of information and insights into what consumers are searching for, trends in interest for key dates such as Black Friday and Cyber Monday as well as counting down the days until Christmas.  If you think it’s too soon to be thinking about tinsel and snow, think again. According to ThinkHoliday, almost three-quarters of consumers have already begun researching gifts and even more, 89%, have started shopping online.

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http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Apps-for-Android-Gets-Enterprise-Security-Management-302935/

Google Prepares to Launch Epic Broadband at Stanford

By James Mulroy, PCWorldOct 23, 2010 2:57 pm

As you may recall, earlier this year the ruler of the interwebs announced their plans to build and test an uber-fast broadband network to some 50,000 to 500,000 people. Just this past week

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Google’s First Ultra High-Speed Broadband Community Is…

After all that hoopla of cities vying to get Google’s first–free!–ultra high-speed broadband network (you know, cities renaming themselves “Google,” mayors swimming with sharks), it turns out that the company is bestowing those riches on none other than its next-door neighbor…

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Google: Political System “Shocking,” We Want to Change the Game

location based ads

25% of People in the US have
Only Mobile Phone Internet Access

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On Mobile Phones?

Websites that Work &
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  • Through the Google lens: this week’s search trends April 18, 2014
    What did you search for this week? What about everyone else? Starting today, we’ll be sharing a regular look back at some of the top trending items on Google Search. Let’s dive in.From afikomen to 1040EZPeople were looking for information on Palm Sunday and Good Friday ahead of Easter; searches for both days were even higher than searches for the Pope himsel […]
  • Providing more CS professional development for K-12 teachers with an expanded CS4HS April 17, 2014
    For more than five years, we’ve provided free and inexpensive teacher professional development trainings in computer science education through Computer Science for High School (CS4HS). In this program, Google provides funding and support for experts to create hands-on professional development training in CS education for K-12 educators. The goal is to arm te […]
  • From Lake Tanganyika to Google Earth: Using tech to help our communities April 3, 2014
    Today we're joined by Dr. Jane Goodall, primatologist and founder of the Jane Goodall Institute and Roots & Shoots program. In this post, Dr. Goodall shares her thoughts on how today’s technology can enable more people around the world to make a difference in their communities. Join Dr. Goodall for a celebratory Birthday Hangout on Air today at 11 a […]
  • Introducing Auto Awesome Photobombs with David Hasselhoff April 1, 2014
    Google+ Auto Awesome is all about fun surprises that bring your photos to life. And whether it’s Benedict Cumberbatch at the Oscars or Michelle Obama at the White House, a celebrity photobomb is the ultimate surprise, turning an ordinary photo into something extraordinary. Now with Auto Awesome Photobombs, you too can get a celebrity photobomb—no red carpet […]

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