Posts Tagged ‘Branding’

Who’s Afraid of Apple, Google, Facebook?

GIGAOM November 26, 2010, 6:11PM EST

Microsoft: Half of mobile searches have a local intent

BizReport : Mobile Marketing : November 15, 2010

Microsoft’s internal analysis of their mobile search query data has thrown up an interesting, yet not entirely surprising, fact about the search behavior of mobile users.

by Helen Leggatt

You’re ambling around town when suddenly you crave Chinese dumplings. You whip out your phone and after a couple of local searches you’re well on your way to getting your fix.

A similar scenario plays out day after day as mobile users refer to their devices for local information – information that will help them navigate their immediate environment and solve their real-time needs and wants.

It’s not surprising, then, to read of recent data from Microsoft that shows over half (53%) of mobile searches on Bing have a local intent.
Hence the development of ads that, quite literally, guide consumers from “search to store”. Such ads, including Google’s Expandable Map ads, appear both on the mobile web and in apps and, when clicked, provide the user with directions to a store.

“Mobile user demand for information that can be acted on in the real world, in real-time is, well, very real,” writes Search Engine Land’s Greg Sterling, who uncovered the data in a recent chat with Bing’s Director of Search, Stefan Weitz.

“That’s what this Microsoft stat reflects. If that’s not an argument for mobile advertising in general and mobile search in particular, I don’t know what is.”

Read the rest of the story…

Google’s growth online reflected by expansion in Mountain View

Google Instant has positive impact on CTRs, ad impressions

BizReport : Search Marketing : November 05, 2010

Google Instant has had a positive impact on click-through rates and ad impressions, according to recent research by Marin Software, despite earlier concerns the fast page displays would decrease traffic.by Helen LeggattGoogle Instant is serving up more relevant ads, according to Marin Software. This is reflected in a rise of 5.6% in click-through rates.”Google Instant was seen as a big gamble for Google when the company announced it, but it’s proved to be a positive change for the industry,” said Matt Lawson, vice-president of marketing, Marin Software.
“Google has pulled off the elusive win-win-win with the release of Instant, driving increased usability for consumers and increased volume for advertisers, while managing to increase their slice of the overall search pie in the process.”When Marin Software, who manage search ad spending, compared ad impressions in the two weeks after the introduction of Google Instant with those in the two weeks prior, they found these, too, had risen – by 9.3%.But is this rise due to

Google gives marketers Christmas insights via new website

BizReport : Ecommerce : November 02, 2010

Marketers who want to keep their finger on the pulse of what consumers are searching for, what they are buying and what they plan to buy for the 2010 holiday season should check out Google’s new website – ThinkHoliday.

by Helen Leggatt

The website is full of information and insights into what consumers are searching for, trends in interest for key dates such as Black Friday and Cyber Monday as well as counting down the days until Christmas.  If you think it’s too soon to be thinking about tinsel and snow, think again. According to ThinkHoliday, almost three-quarters of consumers have already begun researching gifts and even more, 89%, have started shopping online.

Read the rest of the story…

Google Must Buy Twitter: 10 Reasons Why the Deal Needs to Happen Now

Social Media Secrets

Traffic is what a successful marketing campaign is all about.  If you have a website (or a blog, video, or web 2.0 page), the continuous creation of one way backlinks will grow the authority of your business overtime.  In this business consistency WINS the battle.

Out of all the traffic strategies attracting organic search engine traffic (i.e. FREE TRAFFIC) should obviously be of interest to you!  Since it is free and your potential customers tend to trust the authority a search engine assigns to your website – especially if it appears on Google Page 1.

One of the main strategies to get your site “discovered” (indexed) by the Search Engies is to utilize Social Media sites and Social Bookmarking. These strategies will maximize the exposure of your website and offers – to make More Money Online!

To maximize your results, you can not settle for just one Social Media or Social Bookmarking site, you need to use a strategy that includes a good sized selection and combination of Social Media and Social Bookmarking properties.

When you launch a new website, you need to do something to call the attention of the search engines to crawl and index it, and finally give it a place in the search results (rank it!). If you build a website and don’t drive attention to it, you are not going to have any organic traffic at all.  You need to make sure you have the best possible visibility for your website.

So, to keep calling Google’s attention to your website, we want to make sure we are adding backlinks to it on a regular basis month after month after month.  People often ask us “when do you stop promoting a website?”  Our answer is “We only stop promoting a website when we want to stop making money from it!” Remember the word of the day: Consistency!

This consistent effort will show Google that you truly care about what you are promoting. Not only will you maintain your rankings – they will grow over time as a result.  Website aging is one of the factors that affect Google ranks (Google LOVES crusty old domains!)

If you have a niche website and you are not receiving consistent traffic, pay attention to your marketing and promotion efforts. Usually, the main reason for limited success is lack of the right promotion and the lack of consistency.

Also understand that when we talk about promotion, we are talking at the page level. You must promote your websites page by page and keyword by keyword.  And, you must build a Web 2.0 campaign around every long tail keyword relevant to your niche…And that is just the beginning of what it really takes to make real and consistent money online!

Most people understand the importance of one way links to their websites and Web 2.0 properties to get them to RANK. But, what many of them miss, or find out the hard way, is that one way links are not enough. One of the most important strategies to use is to promote the promoters (the social media sites). This type of strategy must be spread out over time, and you will see these pages rank!

To bookmark a website is an ongoing project.  You only stop promoting when you don’t want any more traffic (and when you stop wanting to make money!).  The way we look at it is: if you don’t care enough to continue promoting your websites on a regular basis, why would you expect Google to keep paying attention to you?

This type of an internet marketing strategy requires a lot of work and time. These days to have a real business, you need to leverage your time. There is a limit to how much a business can grow with the effort of a “single man army”.

We take the pain and work out of a Social Media campaign by creating and implementing a search and response type campaign instead of just posting social comments which can consume your time and give little or no results plus automating your Social Bookmarking campaign to leverage your time so you can concentrate your efforts on your business.

So if you are ready for a successful internet marketing campaign contact Skunkworks Marketing Solutions now and position your business as a leader in the industry.

Social Media campaigns starting as low as $99

Article Marketing-Google Page 1 Ranking

If you have a web site, then let’s face it, search engine marketing and building web links are important to you! One important aspect of search engine marketing involves using high quality, interesting, informative content articles. Search engines love content & information articles and many people will read and link to articles that are interesting and informative for topics they are interested in. Content articles are an unbeatable way to generate links, boost your search engine rankings, find new sales prospects and open up a flood of targeted traffic direct to your web site.

Content articles are an essential part of search engine marketing and when done properly they can have a tremendously positive and long term effect to your web site business! Effective article marketing is an investment in your business!

It’s true… Writing an article takes more than a couple of minutes. It comes easily for some people but it can be downright painful for others. Cutting corners and using the same articles that others have submitted to the search engines and directories will not get you anywhere. Many other written articles are void of any real information or useful content. Still others are simply loaded up with keywords and keyword phrases… not to mention the fact that they are boring and uninteresting.

These types of articles are the fastest way to the trash can from a reader point of view and ultimately from a search engine point of view. The end result for these types of content articles is GIGO. That’s right GIGO! Garbage in – Garbage out! You can’t do an inferior job and then expect to get better or superior results. Additionally, you can’t expect to get people to want to read, link-to and circulate an article that is poorly written, full of mistakes, lacking content and largely neglecting to provide any new or useful information to the reader.

 

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More Skunkworks Marketing Solutions Options

Skunkworks Marketing Solutions TV and Cable Fax Press Release Distribution Service

Reaching TV and Cable media contacts is easy with Skunkworks Marketing Solutions FAX press release distribution list for the TV and Cable industry. With hundreds of media contacts reaching major networks and media coverage centers, this is a very effective way to distribute your press release.

Some of these include: ABC, Bloomberg, CBS, CNBC, CNN, ESPN, plus many more! This list even includes contacts for popular shows such as Oprah, Dateline NBC, the Today Show, and 20/20. These press release fax services are available separately and can be used in addition to Skunkworks Marketing Solutions regular email news release distribution service so that you can generate even more media attention for your press release. In order to get your press release distributed into the hands of the media professionals that matter to your business you need to contact Skunkworks Marketing Solutions Now!

Skunkworks Marketing Solutions Radio Fax and Audio Press Release Distribution Service

If you need to target the Radio media markets then this is the option for you! Skunkworks Marketing Solutions can provide you with TWO extra methods of reaching those media centers. We can have your press release faxed directly to HUNDREDS of media contacts in the Radio media. This Radio FAX service will enable you to get your press release into the hands of all of the program directors, managers and top radio executives at thousands of radio stations throughout the USA and Canada.

An additional method that is highly effective in getting Radio coverage for any press release is Skunkworks Marketing Solutions Audio Press Release Services. For an extra fee we will create a professional announcement that paraphrases your press release and delivers it via a professional reporter in a standard audio format that will be included in your emailed press release to the media. We will also provide you with a link that you can place on your web site so that audio capsule can also be played by your web site visitors if they desire. Skunkworks marketing Solutions turn around time for this extra service is usually only 1- 2 business days and it does NOT require any extra time or effort on your part! This is a powerful way to provide the radio stations with an AIR READY press release that helps your company!

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Websites that Work &
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