Posts Tagged ‘best internet marketing strategy’

Merchants must be careful not to overload their followers or friends with constant messages.

Facebook’s and Twitter’s potential to help businesses during a dismal economy should be enticing for many business owners.

At the Lodi Winegrape Commission’s Facebook page, posts are made three to four times a week and include times and dates for upcoming events, pictures and questions designed to spur responses from friends.

“The key is have a conversation and be listening to the audience,” said Shannon Harbert, marketing and communications coordinator for the Lodi Winegrape Commission. “We’re trying to use it as a vehicle to promote to the consumer.”