Business Solutions » best internet marketing strategy http://skunkworkssolutions.com Need More Buying Traffic? Tue, 07 Sep 2010 04:08:04 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Email Marketing ROI Calculator http://skunkworkssolutions.com/internet-marketing-strategies/email-marketing-roi-calculator/ http://skunkworkssolutions.com/internet-marketing-strategies/email-marketing-roi-calculator/#comments Tue, 07 Sep 2010 04:08:04 +0000 admin http://skunkworkssolutions.com/?p=2545

Email marketing campaigns to interested prospects who have opted in to receive your mail is a great way to increase direct sales. This simple calculator makes it easy to see the return on investment from various campaigns, based on your expected costs and response levels.

Read more: http://www.bplans.com/business_calculators/email_roi_calculator.cfm#ixzz0yidjyb9D

Email Marketing ROI Calculator

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/email-marketing-roi-calculator/feed/ 0 Drawbacks to the services Facebook and Twitter provide http://skunkworkssolutions.com/internet-marketing-strategies/drawbacks-to-the-services-facebook-and-twitter-provide/ http://skunkworkssolutions.com/internet-marketing-strategies/drawbacks-to-the-services-facebook-and-twitter-provide/#comments Fri, 03 Sep 2010 04:58:47 +0000 admin http://skunkworkssolutions.com/?p=2529

Merchants must be careful not to overload their followers or friends with constant messages.

Facebook’s and Twitter’s potential to help businesses during a dismal economy should be enticing for many business owners.

At the Lodi Winegrape Commission’s Facebook page, posts are made three to four times a week and include times and dates for upcoming events, pictures and questions designed to spur responses from friends.

“The key is have a conversation and be listening to the audience,” said Shannon Harbert, marketing and communications coordinator for the Lodi Winegrape Commission. “We’re trying to use it as a vehicle to promote to the consumer.”

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/drawbacks-to-the-services-facebook-and-twitter-provide/feed/ 0 The Internet is a ‘Two-Way Street’ http://skunkworkssolutions.com/internet-marketing-strategies/the-internet-is-a-two-way-street/ http://skunkworkssolutions.com/internet-marketing-strategies/the-internet-is-a-two-way-street/#comments Thu, 02 Sep 2010 05:50:22 +0000 admin http://skunkworkssolutions.com/?p=2527

“We’re seeing businesses moving from using the Internet as venue of giving information on a product to now being able to interact with the consumer,” said Sacha Joseph Mathews, assistant professor of marketing at the Eberhardt School of Business at University of the Pacific. “It’s now a two-way street.”

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/the-internet-is-a-two-way-street/feed/ 0 Marketing Updates http://skunkworkssolutions.com/internet-marketing-strategies/marketing-updates/ http://skunkworkssolutions.com/internet-marketing-strategies/marketing-updates/#comments Fri, 27 Aug 2010 01:55:37 +0000 admin http://skunkworkssolutions.com/?p=2509

Internet marketing has taken on a whole new angle with the introduction of smart phones such as the Apple iPhone and Google’s Android.

The power of internet marketing through mobile phones is the fact that you get your message through to people in the moment they are thinking casually about something. If they are thinking, lets eat, where is a restaurant, they see your ad on their phone, click, and you make money. If they are thinking about losing weight while they walk along the beach, they see your ad on their phone, click and you make money.

Apple just sold over 2 million more iPhones, and Google says their customers are activating 160,000 Droid smart phones a day!

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/marketing-updates/feed/ 0 ecommerce Website Help with Facebook Like Feature http://skunkworkssolutions.com/internet-marketing-strategies/ecommerce-website-help-with-facebook-like-feature/ http://skunkworkssolutions.com/internet-marketing-strategies/ecommerce-website-help-with-facebook-like-feature/#comments Thu, 26 Aug 2010 01:32:53 +0000 admin http://skunkworkssolutions.com/?p=2505

Often, small business ecommerce site owners get trapped in the endless quest to reach Google’s search audience that they overlook the importance of tapping in to other online audiences — including Facebook.

Facebook Like is one of the social plugins offered by Facebook that lets people share your content with their friends.  When you add the Facebook Like button to your own small business ecommerce website anyone who clicks it will have a story appear in their News Feed with a link back to your website.

“Facebook is building another index of the Web,” said Charles Nicholls, Founder and Chief Strategy Officer of SeeWhy. “Only this index it isn’t based on Google’s arbitrary algorithms, it is built based upon people’s likes and preferences.”

Understanding how the Like Button works on the Web is pretty easy. Once you have the social plugin added to your website, Facebook users can click that Like Button your page and news of this activity and is added to their own public activity stream.  All of their Facebook friends will see their friend has “Liked” your page, and they can also click the activity and be taken directly to your page.

The good news for ecommerce site owners is that Facebook Like is easy to put on your website.  It’s a simple matter of getting a line of code and deciding where on your webpage you want to display the Like button.  Nicholls recommends that you should include Facebook Like on your homepage and also on your individual product pages.

To get started you’ll want to visit the Like Button Social Plugin Page on the Facebook Developers website.

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/ecommerce-website-help-with-facebook-like-feature/feed/ 0 Facebook Places http://skunkworkssolutions.com/internet-marketing-strategies/facebook-places/ http://skunkworkssolutions.com/internet-marketing-strategies/facebook-places/#comments Wed, 25 Aug 2010 02:28:03 +0000 admin http://skunkworkssolutions.com/?p=2501

What many people don’t know about Facebook Places is that instead of just letting them check-in to a place, they can also tag their friends. Where they are, shows up on both the Facebook wall and life stream.

What is it?
For those of you who have checked out services such as Foursquare, Gowalla and BlockChalk, the idea, concept and implementation will be very familiar. You can create and check in to places. You can see where your friends are. You can find new places, etc. There’s not much new here from an idea perspective. Facebook is getting into the market and they are starting by giving us all of the same stuff we’re already used to and little that’s new.

Verifying a Place claim requires uploading some kind of official document, such as a local business license or Better Business Bureau accreditation.”

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/facebook-places/feed/ 0 Sherrie Chastain at 30/60/90 by John Carr “Driving You to Success” http://skunkworkssolutions.com/internet-marketing-strategies/sherrie-chastain-at-306090-by-john-carr-driving-you-to-success/ http://skunkworkssolutions.com/internet-marketing-strategies/sherrie-chastain-at-306090-by-john-carr-driving-you-to-success/#comments Sun, 18 Apr 2010 20:58:11 +0000 admin http://skunkworkssolutions.com/?p=2437

click here to
watch John Carr
30/60/90

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/sherrie-chastain-at-306090-by-john-carr-driving-you-to-success/feed/ 0 30/60/90 by John Carr “Driving You to Success” part 3 http://skunkworkssolutions.com/internet-marketing-strategies/306090-by-john-carr-driving-you-to-success-part-3/ http://skunkworkssolutions.com/internet-marketing-strategies/306090-by-john-carr-driving-you-to-success-part-3/#comments Sun, 18 Apr 2010 20:28:33 +0000 admin http://skunkworkssolutions.com/?p=2423

click here to
watch the end

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/306090-by-john-carr-driving-you-to-success-part-3/feed/ 0 30/60/90 by John Carr “Driving You to Success” part 2 http://skunkworkssolutions.com/internet-marketing-strategies/306090-by-john-carr-driving-you-to-success-part-2/ http://skunkworkssolutions.com/internet-marketing-strategies/306090-by-john-carr-driving-you-to-success-part-2/#comments Sun, 18 Apr 2010 20:22:16 +0000 admin http://skunkworkssolutions.com/?p=2413

click here to
watch more

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/306090-by-john-carr-driving-you-to-success-part-2/feed/ 0 Internet Marketing SEO Agency West Palm Beach and Miami Florida Celebrates http://skunkworkssolutions.com/internet-marketing-strategies/internet-marketing-seo-agency-west-palm-beach-and-miami-florida-celebrates/ http://skunkworkssolutions.com/internet-marketing-strategies/internet-marketing-seo-agency-west-palm-beach-and-miami-florida-celebrates/#comments Mon, 15 Mar 2010 19:31:07 +0000 admin http://skunkworkssolutions.com/?p=2377

Skunkworks Marketing Solutions is celebrating the 25th Anniversary of the First .com With a Revolutionary Product Launch

Today is the twenty fifth anniversary since the first .com domain name was registered.  Symbolics.com has turned a whopping twenty-five years old. The company behind the domain name is no longer in business but there’s no shortage of celebration over the milestone. read the rest here

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/internet-marketing-seo-agency-west-palm-beach-and-miami-florida-celebrates/feed/ 0 Social Media for Business Survival in 2010 for the West Palm Beach & Miami Area http://skunkworkssolutions.com/internet-marketing-strategies/social-media-for-business-survival-in-2010-for-the-west-palm-beach-miami-area/ http://skunkworkssolutions.com/internet-marketing-strategies/social-media-for-business-survival-in-2010-for-the-west-palm-beach-miami-area/#comments Fri, 05 Feb 2010 03:58:09 +0000 admin http://skunkworkssolutions.com/?p=1641

Buyers and sellers are gun shy. They are unsure of this market and what it holds for them. They don’t know if it’s a good time to buy. They are wary of what they’re hearing on the news about less than ethical behavior in the mortgage industry. Many sellers are still in denial holding on to prices that are not reflective of the current market. How do you not only stand out from the pack, but also gain their confidence and trust, so that they will pick you and trust your advice?

You do it by branding yourself with a unique story presented in a quality format. That’s how you stand out, get noticed and get called. It’s how you get consumers to connect with you and WANT to do business with you. So if you’re pondering what you should write in your bio or profile, make sure you tell your unique emotional story, don’t copy anyone,

When it comes to Your Bio or Profile, Make Sure You Go for the Gold!

Your personal story can be a powerful thing.

Put Your Best Foot Forward & Write Something Unique. For many agents, a bio is “how many years they’ve been in the business,” or “what their service philosophy is,” or the “infamous real estate designations.” That is NOT your bio. You need to tell Your Story. That’s how you differentiate yourself. Your unique set of life experiences that forged your character that are different from all others’ life experiences. Learning about these unique stories forms an emotional connection with the readers.

Your unique story will make prospects notice you, care about you and connect with you. It will make them feel comfortable picking up the phone and dialing your number instead of one of the agents from the office across the street.

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/social-media-for-business-survival-in-2010-for-the-west-palm-beach-miami-area/feed/ 0 Internet Marketing Consultants West Palm Beach Florida List Free Press Release Submission Sites http://skunkworkssolutions.com/internet-marketing-strategies/internet-marketing-consultants-west-palm-beach-florida-list-free-press-release-submission-sites/ http://skunkworkssolutions.com/internet-marketing-strategies/internet-marketing-consultants-west-palm-beach-florida-list-free-press-release-submission-sites/#comments Fri, 15 Jan 2010 16:49:20 +0000 admin http://skunkworkssolutions.com/?p=1476

Once you have completed your press release, it is now time to submit it to press release submission websites.  There are two different ways you can do this:

1.  The FREE way where you go out to all the free press release submission websites and post your information

OR

2.  You can use www.prwebdirect.com and pay to have your press release submitted.

Both have equally good ways to submit your press release, but obviously the paid is a little less work.  Just like submitting your article, you will do the same steps submitting your press release.  This step is highly important, because press releases get passed around the internet like wild fire.  There are thousands of new sites, news rooms, and trade magazines that will pick up your information and post it on their sites.

Here is a list of places you can go to and start submitting your press releases for free today:

i-newswire.com
clickpress.com
free-press-release.com
express-press-release.com
1888pressrelease.com
pr9.net
pressbox.co.uk
pressmethod.com
pressreleasespider.com
malebits.com
prnuke.com
prlog.com
afly.com
press-base.com
pressexposure.com
sanepr.com
prurgent.com
prbuzz.com
prfree.com
freepressindex.com
transworldnews.com

Press Release Services
Skunkworks Marketing Solutions

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/internet-marketing-consultants-west-palm-beach-florida-list-free-press-release-submission-sites/feed/ 0 Press Release Marketing Strategy Explained http://skunkworkssolutions.com/internet-marketing-strategies/press-release-marketing-strategy-explained/ http://skunkworkssolutions.com/internet-marketing-strategies/press-release-marketing-strategy-explained/#comments Fri, 15 Jan 2010 15:20:22 +0000 admin http://skunkworkssolutions.com/?p=1466

Step Three
Internet Marketing A9 Process

To rework your article into a press release, you need to visit this site:

http://www.prwebdirect.com/pressreleasetips.php#format

When you go to this website, it will explain exactly what you will need to do in order to format your press release correctly.  A press release needs to be more like an announcement, rather than just news being given (like an article is traditionally written).  However, you want to stick with the content you have already come up with, you’re just changing it to fit a different media.

When you need help writing or submitting your
Press Release Skunkworks Marketing Solutions can help.

Skunkworks Marketing Solutions
Press Release services here

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/press-release-marketing-strategy-explained/feed/ 0 Article Website Submission List http://skunkworkssolutions.com/internet-marketing-strategies/article-website-submission-list/ http://skunkworkssolutions.com/internet-marketing-strategies/article-website-submission-list/#comments Sun, 10 Jan 2010 21:25:46 +0000 admin http://skunkworkssolutions.com/internet-marketing-strategies/article-website-submission-list/

Skunkworks Marketing Solutions
Article Marketing Services

Use the following article submission websites to submit your articles:

www.101Articles.com

www.1ArticleWorld.com

www.1st-in-Articles.com

www.365Articles.com

www.A1Articles.com

www.AardvarkArticles.net

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www.WorthyArticles.com

www.Zinos.com

Skunkworks Marketing Solutions
Article Marketing Services

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/article-website-submission-list/feed/ 0 SEO Internet Marketing Secrets Exposed by Internet Marketing Consultants based in the West Palm Beach, Miami Florida Area http://skunkworkssolutions.com/internet-marketing-strategies/seo-internet-marketing-secrets-exposed-by-internet-marketing-consultants-based-in-the-west-palm-beach-miami-florida-area/ http://skunkworkssolutions.com/internet-marketing-strategies/seo-internet-marketing-secrets-exposed-by-internet-marketing-consultants-based-in-the-west-palm-beach-miami-florida-area/#comments Sun, 10 Jan 2010 20:16:55 +0000 admin http://skunkworkssolutions.com/?p=1323

A9 Process

Article marketing is the basis of a
Successful Internet Marketing Campaign!

Step Two:  Submit Your Article

Goal:  Generate Traffic Plus Create Content and Backlinks

Once you have submitted your article to one article submission website
other websites will pick up your information and pass it around as well.

Here are a few things you need to do before you submit your article:

* Create a summary about your article.
* Always create a “Call To Action” section
at the bottom of every article.

Example:  “There are many strategies to making money on the internet, but nothing makes sense unless you have a big list.  Email Marketing is the most profitable way to make money on the internet.  When you build a list of hot and hungry prospects you control your future.  Discover how to use the internet and turn your computer into a cash gushing machine.  Sign-up right now for Skunkworks marketing Solutions FREE online newsletter to find out how to do exactly that – Go here: http://skunkworkssolutions.com/class-schedule/.”

So where do you submit your article to?

Click here for a huge list of article submission sites that you can go register to and start submitting your articles immediately, this task is a little time consuming but well worth it!

To be successful at internet marketing you must leverage your time. We can help automate your process so you can automate the time consuming duties of internet marketing the way other top marketers.

Skunkworks Marketing Solutions
Article Marketing Campaign Info

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/seo-internet-marketing-secrets-exposed-by-internet-marketing-consultants-based-in-the-west-palm-beach-miami-florida-area/feed/ 0 SEO Internet Marketing Secrets by Internet Marketing Consultants based in West Palm Beach Florida http://skunkworkssolutions.com/internet-marketing-strategies/seo-internet-marketing-secrets-by-internet-marketing-consultant-in-wewst-palm-beach-florida-sherrie-chastain/ http://skunkworkssolutions.com/internet-marketing-strategies/seo-internet-marketing-secrets-by-internet-marketing-consultant-in-wewst-palm-beach-florida-sherrie-chastain/#comments Sun, 10 Jan 2010 02:41:04 +0000 admin http://skunkworkssolutions.com/?p=1265

A9 Process

Article Marketing is the basis of a
Successful Internet Marketing Campaign!

Step One:  Write an Article

Goal: Generate Traffic Plus Create Content and Backlinks

Your article needs to be between 300 and 500 words long. Make sure you are writing good content about your business.  The key is to have your viewers learn and benefit from the information you are giving.

Tips to Writing an Article:  If you have an information product you want to sell,  you should take your product and break it down into small pieces.  These pieces will become the articles, so to speak.  If you do not like writing articfles, or writing at all for that matter, you have to option to outsource it.

You can get affordable, high quality, exclusive articles from Skunkworks Marketing Solutions so you won’t have to worry about getting slapped by Google for duplicate content.

Unsuccessful article marketing campaigns usually fail because many of the articles for sale on the internet (even ones sold as exclusive) have just been run thru a software to mix up the content and sold multiple times. Then the people using these articles are slapped by Google for duplicate content.

The best way to avoid this dreaded Google slap is to write your own articles, or have Skunkworks Marketing Solutions write them for you.

click here for
info on our article writing services

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/seo-internet-marketing-secrets-by-internet-marketing-consultant-in-wewst-palm-beach-florida-sherrie-chastain/feed/ 0 Internet Marketing Agency West Palm Beach Florida Helps You Hire An Internet Marketing Consultant http://skunkworkssolutions.com/internet-marketing-strategies/internet-marketing-agency-west-palm-beach-florida-helps-you-hire-an-internet-marketing-consultant/ http://skunkworkssolutions.com/internet-marketing-strategies/internet-marketing-agency-west-palm-beach-florida-helps-you-hire-an-internet-marketing-consultant/#comments Thu, 07 Jan 2010 00:23:35 +0000 admin http://skunkworkssolutions.com/?p=1256

Skunkworks Marketing Solutions Expert Marketing Consulting Service Advises Businesses on How to Maximize Exposure with Google Page 1 Domination.

As a website owner, you already know that you may come up against a few brick walls as navigate the rough waters of website development, search engine optimization, social media as you try to market your online identity with an internet advertising agency. After all, a lot of the time you are only going to get noticed by the big search engines out there if you have the right level of search engine optimization in place on your website. When you are worried that you cannot take on the burden of your online advertising needs on your own, then you may want to look into an internet marketing agency to see just what they can do to help you give your website a lift in the rankings and subsequently generate website traffic to your pages.

A good web marketing consultant service will be able to provide all of their customers with a targeted campaign. It goes without saying that no two websites are completely alike and every business has differing needs as well as different budgets. When you look into an internet marketing agencies to help you with your online advertising, you should make sure that they provide all of the services that you are looking for and then some. Additionally, it is imperative that you look for an Internet marketing service that practices what it preaches and dominates Page 1 of Google.  63% of people searching the internet never look past Page 1 of Google.

When you are ready to settle down with an internet marketing service, never be afraid to voice what your exact expectations are. When you have a good line of communication with your internet marketing consultant, then you are going to be able to work together to create a viable online marketing plan that is sure to get you results that will provide a solid return on investment (ROI). At the same time, you should do a little bit of investigating to see what the rates are of some of the competitors in the field. Remember, you get what you pay for.  Many people promoting search engine optimization, social media marketing and internet marketing to generate website traffic are hacks and you will end up with poor results costing you time in the marketplace.

Customizing an advertising strategy with your internet marketing consulting service will give you the advantage over the majority of your competition who think that they can go about online marketing on their own but don’t have a clue of how to dominate Page 1 of Google. Because your competition may not have all of the experience or resources available to them to create a solid internet marketing plan, you should soon see yourself rising well above them in terms of both search engine rankings as well as lead generation.

For more information on free classes offered on how to generate website traffic and “How to Use Google Page 1 to Get Customers” go to http://SkunkworksSolutions.com who also provides seminars and training using Google, Free Google Tools, generate website traffic, social media marketing internet marketing, marketing consulting services West Palm Beach, Florida.


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]]> http://skunkworkssolutions.com/internet-marketing-strategies/internet-marketing-agency-west-palm-beach-florida-helps-you-hire-an-internet-marketing-consultant/feed/ 0 Do Real Men Live On Facebook? http://skunkworkssolutions.com/internet-marketing-strategies/do-real-men-live-on-facebook/ http://skunkworkssolutions.com/internet-marketing-strategies/do-real-men-live-on-facebook/#comments Thu, 07 Jan 2010 00:20:15 +0000 admin http://skunkworkssolutions.com/?p=1254

Skunkworks Marketing Solutions Expert Marketing Service Reports on the Phenomenon of Social Networks

Facebook, MySpace, Twitter and the multitude of sites have evolved from a college fad to global ubiquity in seven years.  The best internet marketing agency in West Palm Beach, Florida states that the truly sophisticated use social media as a tool to market their business, not to waste time showing off their ego.  The amount of time spent on social media sites and the value of the content posted there is an insight to a person’s soul.

Facebook, launched at Harvard University in 2004 has grown to more than 250 million people in 170 countries.  If Facebook were a county, it would be the fourth most populous country in the world.  Approximately 50% of Facebook’s members frequent the site every day.  Seven million Twitter users broadcast 18 million communications per day.  MySpace has 125 million users.  LinkedIn for professional networkers has 40 million members.

A recent report by Nielson states that social networking is now the fourth most popular online activity.  Time spent on social media sites is increasing at three times the rate of overall internet usage which represents approximately 10 percent of time spent online.  Fueling the social media craze is the increased use of mobile devices.

Social networks can lessen loneliness and boost self esteem.  They can also have the opposite effect. Scientists and psychologists are studying the effects of social media on people.  Do the millions of social network users realize that they are engaged in the largest experiment in social interaction ever conducted?  This internet marketing consultant based in West Palm Beach, Florida believes that people have not yet realized how to reap the true benefits of  social media.  Skunkworks Marketing Solutions even offers a course entitled “We take the ‘social’ out of social media” which teaches how to effectively harness the power of social media to promote their business.

Social networking is an incredibly important phenomenon due to its ability to infiltrate our lives and effect what we think and feel.  A transformational current is surging.  What started as an online fad will become a global force.  Social networking will surely become a part of every communication tool we use.

For more information on free classes offered on how to make social media work for you and generate website traffic go to http://SkunkworksSolutions.com who also provides seminars and training in using Google, free Google tools, internet marketing, marketing consulting services West Palm Beach, Florida.

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/do-real-men-live-on-facebook/feed/ 0 Secret Internet Marketing Blueprint http://skunkworkssolutions.com/internet-marketing-strategies/secret-internet-marketing-blueprint/ http://skunkworkssolutions.com/internet-marketing-strategies/secret-internet-marketing-blueprint/#comments Wed, 16 Dec 2009 19:21:14 +0000 admin http://skunkworkssolutions.com/?p=1214

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/secret-internet-marketing-blueprint/feed/ 0 The Misconceptions about Success By Dennis J. Giannetti, MS http://skunkworkssolutions.com/marketing-your-small-business-online/the-misconceptions-about-success-by-dennis-j-giannetti-ms/ http://skunkworkssolutions.com/marketing-your-small-business-online/the-misconceptions-about-success-by-dennis-j-giannetti-ms/#comments Tue, 24 Nov 2009 13:29:46 +0000 admin http://skunkworkssolutions.com/?p=1167

After speaking, training, coaching and consulting for more than 15 years, I have come to the conclusion that most people want to improve, but they don’t want to change.  Big problem!  While it is certainly possible that people may find themselves in a position where the quality of their life or their feeling of success comes without making any significant changes, the odds of this are relatively low.  This doesn’t mean people have to move mountains or take risks that will potentially sacrifice their stability and certainty they have come to know and possess.  In fact, in many ways, true success comes in collaboration with what we have and know, not in abdication of it.

How is this possible?  How can people change, and yet stay the same?  How can they succeed only through change while concurrently maintaining what they have known all along?

To answer these questions, let’s first agree on a basic premise that everyone wants to be successful in some way.  If you observe conversation in any boardroom, or even perhaps a living room, you will hear the echoes of promise and potential.  You will absorb the energy of hopes and wishes as people aspire to more intellectually and of course with relative emotion.   But what we do not often hear is clarity of purpose.  What we do not see is a plan relative to that purpose where the focus is on those activities that connect what is wanted with what is done.  What we rarely find is action, completion, and connection of our life and our behavior to what was once a reason for hope and great promise.

So, what do we see?  We see a drive for what we do not have, but think we need.  We see a longing for things that define our position in society, but not our purpose in the world.  We see an ambition to have and collect in order to define and validate who we are.

Of course, many will read this and say; “Great, another person telling me that money is not important—that having a nice car makes me a bad person.  Well, not exactly.  Money is necessary and a nice car, well, it’s nice.   In fact the possession of things is not the problem; it’s the obsession with them.  Money, possessions, and things, if we have them are not success, but they are rewards that come with success.  Rewards however are different from results.  More specifically, when people look at what they have as a result instead of a reward, they find themselves wanting more of what they have instead of celebrating what they already do.

To truly be successful, one must operate from a position of abundance.  They cannot behave from a position of scarcity.  In other words, in order to grow and be more, one must resonate and fully accept that where they are is exactly where they need to be.  Ironically, this is where change becomes a measure of fear instead of a catalyst for growth.  Sometimes, we find that what is classified as an acceptance of where we are is more so a protection against what we feel we cannot be.  Acceptance in other words is confused with comfort, or the need for certainty.  If we have to “step out of our box” to grow, we become afraid and our defense mechanisms kick in.  But in truth, we don’t have to step out of our box; we just need to expand it.  To do that however, we must fully accept what is in the box so we can use what’s in it in collaboration with our growth, not in conflict with it.

Perhaps one of the biggest examples to this point is the distinction between ideas and inspiration. Often, people generate ideas, whether those ideas require change or otherwise, that temporarily motivate them into a short duration of action.  The problem happens when the idea, one created with the premise of “making things better” seemingly requires a person to take enough action that the normal course of their life is affected.  In such a case, the mind and the body find themselves in conflict given the patterns it knows and the actions desired or perhaps even started.  Often, a person will seek to share their idea(s) with others, not necessarily for participation reasons, but for validation.  But, even when validated, the individual finds their patterns of behavior in conflict with their previously accepted routine.  Now, the individual revisits the others, not to validate the idea, but to manifest the energy for the idea that the individual can no longer sustain.

This creation and attempted carrying out of such ideas is distinct from the concept of inspiration.  Inspiration, while possibly prompted by ideas finds itself without need for validation.  It conception and growth are manifested internally and its expansion into behavior is driven by the purpose it serves and the focus it demands.  Often, instead of needing others to feed the energy to act; inspiration attracts and moves others to act in connection with the movement.

So, how does one apply this practically?  For starters, one must be able to connect with some key ideas and concepts that will help facilitate the inspiration necessary to live in moments of abundance necessary to grow and succeed in spite of or even in harmony with their fears.  These ideas and concepts include the following:

1.      We must be clear about what we want. As a barometer for this clarity, we must be able to distinguish what is truly needed in our life.  Too often, people mistake what they want for what they need.  In fact, many already have what they need, but because they listen from the outside in, allow external messages of what one needs to breakthrough this want/need reality.  What we want is not something we can possess physically, or even feel because of such possessions.  What we want is larger than us, yet contained within us.  It is our purpose, our calling, our message that inspires us not only to move our world, but to change the world for others.

a.       Application: To gain clarity, look for signs in the world of what you could be, rather than symbols of what you are not.  Often, it is not what we see in the world but how we see it based on our readiness to be clear about our true purpose.

2.      We must focus on those behaviors that contribute to our clarity. Sometimes, even with the knowledge that our purpose is evident, our “life to date” carries with it responsibilities and people that do not align themselves with this new found inspiration.  It is in such cases particularly that it is essential that people who have found their clarity, allow themselves time each day to focus on something or things that feed that inspiration and keep their dream alive.  The practical difference here might be to supplement a typical “to do” list with a smaller, but consistent “to be” list.  While we must carry on with the daily duties of life, we cannot dismiss our purpose in life because of them.

a.       Application: Given your identification of clarity, create a list of behaviors, activities, or even patterns of thought that will contribute to who you are inspired to be.  Do not do this with the idea that you will become something or someone, but rather that the process of becoming is what in essence, you will be.  Every day, be it for a minute, an hour, or the entire day, act on the inspiration and reflect on its affect on your thoughts, feelings, and connections to yourself and others.  Identify its presence and its influence on your to do list—how things are done and more so, seen in the bask of this inspiration.

3.      We must do, but we must not be done. Too often, success is retrospective and even a let down if we work towards a destination instead of consistently working towards another. We are ready, we aim, and we fire, only to find that once we hit the target, we are now done.  Now what?  It is as if we aim to climb the mountain rather than embrace the mountain, our connection to and with it and the experience such a climb provides.  We may get to the top of that grand old hill, but without understanding what each step means in those moments we take them, we miss the lesson of the journey for the temporary satisfaction of the destination.

a.       Application: Do not become attached to outcomes or outcomes will become your attachment.  Clear on what you want, and focused on what you must do, allow the process to be your guide, not the end result.

It goes without saying that success for many is a destination.  But when we allow this misconception to be our truth, we cut ourselves short, even if we reach this destination.  Many times, we do not even reach theses ideas of what it means to be successful, thereby creating greater levels of anxiety, doubt and fear each time we come up short.  Should we attach ourselves to an outcome as a measure of our success, we live more days than not, unsuccessful.  And, even in pursuit, should we be able to manage the energy and consistency necessary to reach that peak of the mountain, our lack of true understanding of what it means to us, absent the process, will create a need to have more when in fact, such accomplishment must be a want devoid of an outcome, but abundant in meaning.

Dennis J. Giannetti, MS is the Chief Learning Officer for A New You Revolution (www.anewyourevolution.com) As the CLO for A New You Resolution, Dennis provides, insight, inspiration, and applications to those searching for a way to find their purpose and then act on it with passion.   He is also a consultant and the acting Chief Learning Officer for Illustrated Properties (www.ipre.com) At Illustrated; he provides the organizations agent partners with the tools and concepts to help them “increase the balance in their checkbook, and their life.”

Dennis holds a Master of Science in Dispute Resolutions and an additional Master of Science in Human Resource Development. He has also been a certified mediator and a corporate manager and trainer for large companies nationally.

Dennis is married with two children—his family, his greatest purpose.

You can reach Dennis at dennis@anewyourevolution.com or dguannetti@ipre.com

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