Posts Tagged ‘best internet marketing agencies’

Often, small business ecommerce site owners get trapped in the endless quest to reach Google’s search audience that they overlook the importance of tapping in to other online audiences — including Facebook.

Facebook Like is one of the social plugins offered by Facebook that lets people share your content with their friends.  When you add the Facebook Like button to your own small business ecommerce website anyone who clicks it will have a story appear in their News Feed with a link back to your website.

“Facebook is building another index of the Web,” said Charles Nicholls, Founder and Chief Strategy Officer of SeeWhy. “Only this index it isn’t based on Google’s arbitrary algorithms, it is built based upon people’s likes and preferences.”

Understanding how the Like Button works on the Web is pretty easy. Once you have the social plugin added to your website, Facebook users can click that Like Button your page and news of this activity and is added to their own public activity stream.  All of their Facebook friends will see their friend has “Liked” your page, and they can also click the activity and be taken directly to your page.

The good news for ecommerce site owners is that Facebook Like is easy to put on your website.  It’s a simple matter of getting a line of code and deciding where on your webpage you want to display the Like button.  Nicholls recommends that you should include Facebook Like on your homepage and also on your individual product pages.

To get started you’ll want to visit the Like Button Social Plugin Page on the Facebook Developers website.