Posts Tagged ‘B2B’

Windows Phone 7 Gets Jailbroken

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Who’s Afraid of Apple, Google, Facebook?

GIGAOM November 26, 2010, 6:11PM EST

Google Fashion Shopping Site Makes Debut

Microsoft: Half of mobile searches have a local intent

BizReport : Mobile Marketing : November 15, 2010

Microsoft’s internal analysis of their mobile search query data has thrown up an interesting, yet not entirely surprising, fact about the search behavior of mobile users.

by Helen Leggatt

You’re ambling around town when suddenly you crave Chinese dumplings. You whip out your phone and after a couple of local searches you’re well on your way to getting your fix.

A similar scenario plays out day after day as mobile users refer to their devices for local information – information that will help them navigate their immediate environment and solve their real-time needs and wants.

It’s not surprising, then, to read of recent data from Microsoft that shows over half (53%) of mobile searches on Bing have a local intent.
Hence the development of ads that, quite literally, guide consumers from “search to store”. Such ads, including Google’s Expandable Map ads, appear both on the mobile web and in apps and, when clicked, provide the user with directions to a store.

“Mobile user demand for information that can be acted on in the real world, in real-time is, well, very real,” writes Search Engine Land’s Greg Sterling, who uncovered the data in a recent chat with Bing’s Director of Search, Stefan Weitz.

“That’s what this Microsoft stat reflects. If that’s not an argument for mobile advertising in general and mobile search in particular, I don’t know what is.”

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Ask.com and you won’t receive

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Google Adds Live Sports Results, Emergency Contacts and Instant Previews

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Chrome is up in the air, in the clouds, literally

By Paula Rooney | November 8, 2010, 7:59am PST

Google has teamed up with three major airlines to make Chrome and the Internet available free on flights through the holidays.
On Monday, the web services giant’s browser team said it has deals in place with AirTran, Delta and Virgin American to provide Gogo inflight Internet access at no cost to passengers from Nov. 20 through Jan 2, 2011.


The service — which will reportedly allow passengers to check e-mail and surf the web –n will be available on more than 700 planes.
I’d give this a 9.5 on the PR campaign scale. Business passengers have dreamed of in flight access for years and consumers are now just as hooked. Nearly every surfer knows about Internet Explorer and Firefox (the reincarnated Netscape Navigator) and Chrome has made a huge dent over the past year. This will only heighten awareness of the open source browser.


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Obama’s India visit dominates Google search

Google To Facebook: You Can’t Import Our User Data Without Reciprocity

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Google’s growth online reflected by expansion in Mountain View

location based ads

25% of People in the US have
Only Mobile Phone Internet Access

Does Your Website Work
On Mobile Phones?

Websites that Work &
Custom Facebook Pages

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