Posts Tagged ‘B2B’
Microsoft: Half of mobile searches have a local intent
BizReport : Mobile Marketing : November 15, 2010
by Helen Leggatt
You’re ambling around town when suddenly you crave Chinese dumplings. You whip out your phone and after a couple of local searches you’re well on your way to getting your fix.
A similar scenario plays out day after day as mobile users refer to their devices for local information – information that will help them navigate their immediate environment and solve their real-time needs and wants.
It’s not surprising, then, to read of recent data from Microsoft that shows over half (53%) of mobile searches on Bing have a local intent.
Hence the development of ads that, quite literally, guide consumers from “search to store”. Such ads, including Google’s Expandable Map ads, appear both on the mobile web and in apps and, when clicked, provide the user with directions to a store.
“Mobile user demand for information that can be acted on in the real world, in real-time is, well, very real,” writes Search Engine Land’s Greg Sterling, who uncovered the data in a recent chat with Bing’s Director of Search, Stefan Weitz.
“That’s what this Microsoft stat reflects. If that’s not an argument for mobile advertising in general and mobile search in particular, I don’t know what is.”
Read the rest of the story…
Chrome is up in the air, in the clouds, literally
We are reaching out in a grass roots effort to help communities of minority-owned small businesses around the country to build an online presence with free & low cost resources
- Capturing the beauty and wonder of the Galapagos on Google Maps May 23, 2013The Galapagos Islands are some of the most biologically unique ecosystems in the world. Explorers and scientists alike have long studied and marveled at these islands—made famous by Charles Darwin. The Ecuadorean Government, local conservation groups and scientists are working to protect the Galapagos from threats posed by invasive species, climate change an […]
- “Coming Home” by Wisconsin student wins U.S. 2013 Doodle 4 Google competition May 22, 2013After 130,000 submissions and millions of votes cast, Sabrina Brady of Sparta, Wisc. has been named the 2013 U.S. Doodle 4 Google National Winner. Her doodle, “Coming Home,” will be featured on the Google homepage in the U.S. tomorrow, May 23. Students across all 50 states amazed us with their creative interpretations of this year’s theme, “My Best Day Ever. […]
- Top Charts in Google Trends—The most searched people, places and things May 22, 2013Ever wonder what the world is searching for? With Google Trends, you can see what's hot right now, and also explore the history and geography of a topic as it evolves. Today you'll find new charts of the most-searched people, places and things in more than 40 categories, from movies to sports teams to tourist attractions. You'll also find a ne […]
- Congratulations to the 2013 Google Anita Borg Memorial Scholars May 21, 2013Dr. Anita Borg revolutionized the way we think about technology and worked to dismantle the barriers that keep women and minorities from entering the computing and technology fields. In her lifetime, Anita founded the Institute for Women and Technology (now The Anita Borg Institute for Women and Technology), began an online community called Systers for techn […]