Archive for the ‘Web Marketing Consultant’ Category
Whether you need to arrange a flight, find bargains, or make a restaurant reservation, these 13 sites make it easy.
With these 13 terrific Websites and online services, you can make travel arrangements, dig up discounts and unusual gifts, decide on a great restaurant, or whip up amazing meals of your own.
For more on the year’s top sites, see The Web’s Best Productivity Sites and The Web’s Best Entertainment Sites….Find out more
Language analysts, sifting through two centuries of words in the millions of books in Google Inc.’s growing digital library, found a new way to track the arc of fame, the effect of censorship, the spread of inventions and the explosive growth of new terms in the English-speaking world.
In research reported Thursday in the journal Science, the scientists at Harvard University, Massachusetts Institute of Technology, Google and the Encyclopedia Britannica unveiled a database of two billion words and phrases drawn from 5.2 million books in Google’s digital library published during the past 200 years. With this tool, researchers can measure trends through the language authors used and the names of people they mentioned…Read full article
It is now just over 12 years since seven people sat down in a conference room in Silicon Valley to fix what they saw as the marketing problem with the words “free software.” Most people thought that the word “free” meant only that no one had to pay. It seemed they didn’t have an attention span long enough to try to grok what Richard Stallman was saying when he kept repeating, “‘free,’ as in speech.”
After considering dozens of combinations, Christine Peterson hit upon “open source,” and the phrase has grown to represent a section of the software marketplace big enough to merit its own end-of-the-year roundup. Full Story here
TV isn’t supposed to be complicated.
But just as we’ve finally sorted out the digital TV transition, another wave of technology is about to remake the lowly set once again.
This time it’s a flood of new gadgets for connecting TVs to the Internet and tapping the river of online content.
Geeks have been talking about this “convergence” of TVs and the computer world for decades. About one in 10 U.S. households with home networks are doing this already, mostly by connecting PCs to the TV, according to research firm IDC… Read more
Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide, spent the last 18 months touring his company’s 100 offices hunting for trends and found the monster that is affecting all businesses.
“The monster is that consumers everywhere are seizing back control through the use of technology,” he said in an interview with The New York Sun. “The iPod is not about a technology. It’s people seizing back music agendas from the DJs of the world. TiVo isn’t a storage device but it is people choosing their own television agenda. Google isn’t a search technology but a new shopping agenda for consumers. These are all the same thing: power to consumers.” Read more
by Helen Leggatt
You’re ambling around town when suddenly you crave Chinese dumplings. You whip out your phone and after a couple of local searches you’re well on your way to getting your fix.
A similar scenario plays out day after day as mobile users refer to their devices for local information – information that will help them navigate their immediate environment and solve their real-time needs and wants.
It’s not surprising, then, to read of recent data from Microsoft that shows over half (53%) of mobile searches on Bing have a local intent.
Hence the development of ads that, quite literally, guide consumers from “search to store”. Such ads, including Google’s Expandable Map ads, appear both on the mobile web and in apps and, when clicked, provide the user with directions to a store.
“Mobile user demand for information that can be acted on in the real world, in real-time is, well, very real,” writes Search Engine Land’s Greg Sterling, who uncovered the data in a recent chat with Bing’s Director of Search, Stefan Weitz.
“That’s what this Microsoft stat reflects. If that’s not an argument for mobile advertising in general and mobile search in particular, I don’t know what is.”
Read the rest of the story…