Archive for the ‘Web Marketing Consultant’ Category

The Web’s Best Travel, Shopping, and Dining Sites

Whether you need to arrange a flight, find bargains, or make a restaurant reservation, these 13 sites make it easy.

With these 13 terrific Websites and online services, you can make travel arrangements, dig up discounts and unusual gifts, decide on a great restaurant, or whip up amazing meals of your own.

For more on the year’s top sites, see The Web’s Best Productivity Sites and The Web’s Best Entertainment Sites….Find out more

Word-Wide Web Launches

Language analysts, sifting through two centuries of words in the millions of books in Google Inc.’s growing digital library, found a new way to track the arc of fame, the effect of censorship, the spread of inventions and the explosive growth of new terms in the English-speaking world.

In research reported Thursday in the journal Science, the scientists at Harvard University, Massachusetts Institute of Technology, Google and the Encyclopedia Britannica unveiled a database of two billion words and phrases drawn from 5.2 million books in Google’s digital library published during the past 200 years. With this tool, researchers can measure trends through the language authors used and the names of people they mentioned…Read full article

A bountiful year for open source

It is now just over 12 years since seven people sat down in a conference room in Silicon Valley to fix what they saw as the marketing problem with the words “free software.” Most people thought that the word “free” meant only that no one had to pay. It seemed they didn’t have an attention span long enough to try to grok what Richard Stallman was saying when he kept repeating, “‘free,’ as in speech.”

After considering dozens of combinations, Christine Peterson hit upon “open source,” and the phrase has grown to represent a section of the software marketplace big enough to merit its own end-of-the-year roundup. Full Story here

Hi, It’s Google

Google Inc., which helped popularize the idea of automated ad sales on the Web, has been quietly turning to an old-fashioned tool—phone calls—to compete in the hot market for local business advertising.

The Internet-search giant this year has hired several hundred sales representatives to call U.S. businesses such as spas, restaurants and hotels to promote new advertising initiatives, people familiar with the matter said. The effort includes an office in Tempe, Ariz., with around 100 sales representatives, one of these people said.

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Channeling the Web: How to plug your TV into the Internet

TV isn’t supposed to be complicated.

But just as we’ve finally sorted out the digital TV transition, another wave of technology is about to remake the lowly set once again.

This time it’s a flood of new gadgets for connecting TVs to the Internet and tapping the river of online content.

Geeks have been talking about this “convergence” of TVs and the computer world for decades. About one in 10 U.S. households with home networks are doing this already, mostly by connecting PCs to the TV, according to research firm IDC… Read more

Ogilvy Chief Makes Technology His Focus

Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide, spent the last 18 months touring his company’s 100 offices hunting for trends and found the monster that is affecting all businesses.

“The monster is that consumers everywhere are seizing back control through the use of technology,” he said in an interview with The New York Sun. “The iPod is not about a technology. It’s people seizing back music agendas from the DJs of the world. TiVo isn’t a storage device but it is people choosing their own television agenda. Google isn’t a search technology but a new shopping agenda for consumers. These are all the same thing: power to consumers.” Read more

Windows Phone 7 Gets Jailbroken

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Who’s Afraid of Apple, Google, Facebook?

GIGAOM November 26, 2010, 6:11PM EST

Google Fashion Shopping Site Makes Debut

Microsoft: Half of mobile searches have a local intent

BizReport : Mobile Marketing : November 15, 2010

Microsoft’s internal analysis of their mobile search query data has thrown up an interesting, yet not entirely surprising, fact about the search behavior of mobile users.

by Helen Leggatt

You’re ambling around town when suddenly you crave Chinese dumplings. You whip out your phone and after a couple of local searches you’re well on your way to getting your fix.

A similar scenario plays out day after day as mobile users refer to their devices for local information – information that will help them navigate their immediate environment and solve their real-time needs and wants.

It’s not surprising, then, to read of recent data from Microsoft that shows over half (53%) of mobile searches on Bing have a local intent.
Hence the development of ads that, quite literally, guide consumers from “search to store”. Such ads, including Google’s Expandable Map ads, appear both on the mobile web and in apps and, when clicked, provide the user with directions to a store.

“Mobile user demand for information that can be acted on in the real world, in real-time is, well, very real,” writes Search Engine Land’s Greg Sterling, who uncovered the data in a recent chat with Bing’s Director of Search, Stefan Weitz.

“That’s what this Microsoft stat reflects. If that’s not an argument for mobile advertising in general and mobile search in particular, I don’t know what is.”

Read the rest of the story…

location based ads

25% of People in the US have
Only Mobile Phone Internet Access

Does Your Website Work
On Mobile Phones?

Websites that Work &
Custom Facebook Pages

  • Through the Google lens: this week’s search trends April 18, 2014
    What did you search for this week? What about everyone else? Starting today, we’ll be sharing a regular look back at some of the top trending items on Google Search. Let’s dive in.From afikomen to 1040EZPeople were looking for information on Palm Sunday and Good Friday ahead of Easter; searches for both days were even higher than searches for the Pope himsel […]
  • Providing more CS professional development for K-12 teachers with an expanded CS4HS April 17, 2014
    For more than five years, we’ve provided free and inexpensive teacher professional development trainings in computer science education through Computer Science for High School (CS4HS). In this program, Google provides funding and support for experts to create hands-on professional development training in CS education for K-12 educators. The goal is to arm te […]
  • From Lake Tanganyika to Google Earth: Using tech to help our communities April 3, 2014
    Today we're joined by Dr. Jane Goodall, primatologist and founder of the Jane Goodall Institute and Roots & Shoots program. In this post, Dr. Goodall shares her thoughts on how today’s technology can enable more people around the world to make a difference in their communities. Join Dr. Goodall for a celebratory Birthday Hangout on Air today at 11 a […]
  • Introducing Auto Awesome Photobombs with David Hasselhoff April 1, 2014
    Google+ Auto Awesome is all about fun surprises that bring your photos to life. And whether it’s Benedict Cumberbatch at the Oscars or Michelle Obama at the White House, a celebrity photobomb is the ultimate surprise, turning an ordinary photo into something extraordinary. Now with Auto Awesome Photobombs, you too can get a celebrity photobomb—no red carpet […]

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