Archive for the ‘Internet Marketing’ Category

3 Top Tips to Ensure Success of Your Offer

 Even though these seem like no-brainers, they are more often forgotten than acted upon.

  1. Make your offer easy to understand at a glance
  2. Ask for the order
  3. Make your offer easy to respond to

Make your offer easy to understand at a glance:
If your market cannot understand your offer at a glance their attention will be lost, which means your offer will not get any attention.

Ask for the Order:
We do not get what we do not ask for, so Ask for the Order!  We continuously see sales pages with offers & no strong call to action.

Make your offer easy to respond to:
The more your market is asked to do the lower the conversion. People follow the path of least resistance, make the process easy & seamless for highest conversion rates.

 

 

 

Copywriting Procedures

There has been a great deal of copywriting done through the years and it is not necessary to reinvent the wheel every time you want to write copy.  We will specifically be focused upon the sales letter because this could have the greatest impact for you, especially if you decide to do SEO copywriting.

One particular school of thought speaks to making your website one large online sales letter.  Continuing in this train of thought, this could present a great opportunity for you. You could write for both off-line businesses as well as for online business using the format of a sales letter.

Within a sales letter, there are three main components that will make a difference whether or not your product will sell.  The first component is the headline.  If you do not grab your prospects’ attention right away, you will have wasted your time in developing the rest of the copy.  The second component of a sales letter is the offer.  This part is important as you must be explicit with the offer to give the prospect what he or she now wants.  It must be something that will entice the prospect to take action upon the completion of reading the letter.  The final component of a sales letter is the postscript.  This is the second most read portion of a sales letter after the headline.  When you are writing this, this is the extra incentive that you will be using to motivate your prospects to take advantage of the offer that you presented right away. When you are focusing upon writing a sales letter, you should take each particular step of the sales letter in order.  You do not sit down and just writes a sales letter completely through but rather take it step by step.  This entails writing the headline followed by writing the offer and then followed by writing the postscript.  Following these copywriting procedures will ensure that you will have set yourself up for great success.

If you do not have a great deal of experience within copywriting, make sure to follow the examples of copywriting procedures set up by some of the foremost experts.  One of the key authors who you should look into is Dan Kennedy.  He has written some great books over the years and is a great resource for you to use.

Hopefully this article on copywriting procedures will help you in becoming a better copywriter.  The key behind successful copywriting is to use the formulas that have been developed while putting your own spin on what you’re writing.  Copywriting procedures are important because people have developed these in a certain method to be successful for a reason.  There is no need to reinvent the wheel because this will only be frustrating for you in the long run as you’ll find that you have less sales while putting in more effort.  By taking the time to follow operating procedures, you’ll set yourself up to maximize potential sales when developing a sales letter.

Copywriting Lyrics

Copywriting takes on a similar form no matter what niche you are writing for.  This is exactly true when copywriting lyrics. When you are working at copywriting lyrics, you are writing a message to a certain audience.  To do this, you must understand the way  that your audience thinks and acts and what sort of message is going to appeal to them.  Many people write songs every year but these are not played on the radio because it is not something meets with the audience’s thoughts and feelings.  People who are good at copywriting lyrics know what their audience wants and gives it to them.

You will be working to get a message across but you also are working to provide instant recognition of a song.  A good example of this would be Beyonce’s new song, “Irreplaceable.”  In this song, one of the main lyrics within there is “To the left, to the left.”  If you are to hear this on the radio without knowing what the song sounds like, this provides instant recognition of the song.  This helps build the knowledge and awareness of the particular singer of the song.

Copywriting lyrics does not necessarily have to be just about the sales.  The ability to put words together in a manner that move people is a talent that very few people have.  Words have the ability to carry you to different places or to bring you down and this is what music can do every day.  When you are copywriting lyrics, you are sending a message to people if they are truly listened to the entire song.  Often we cannot remember the entire words to the song so that is where the hook or the chorus can come in.

Any time you are copywriting, you are working to persuade an audience in one form or another.  Copywriting lyrics is very similar to writing articles in a newspaper because you’re putting across a certain message.  When you’re writing lyrics, you are speaking from the perspective of a particular person and trying to get a certain message across to an audience.  This audience will be moved hopefully in that they will like the song as well as think about purchasing the album.  These are two critical steps that go in tandem with each other.

Hopefully this article on copywriting lyrics has given you some insight into the subject.  Copywriting lyrics is meant to achieve the same purpose as any other form of copywriting: build an awareness of a particular singer.  It is hard for someone to remember the words to an entire song but most people can remember a short phrase or statement from a song.  This can be a great way to help an artist’s sales.  Remember that copywriting can have several different focuses with the writing.  This is not something that is normally focused on but a message can be used in different manners.

Copywriting Jobs

There are a great deal of copywriting jobs out there today.  Within this article today, we will look at the future of copywriting jobs as well as where you can find more information.

The number of copywriting job is enormous. If you did a keyword search of “copywriting”, there were 509 open jobs. This is only a small part of the market and you could find many other copywriting jobs on other websites as well. With the evolution of the Internet, there are more and more jobs available to write good web content among other things on the Internet.  Often many copywriting jobs can be found where you will find a plethora of advertising agencies and a good example of this would be in New York.  Within your area, there will be a good number of smaller marketing agencies where you may be able to find work as a copywriter.  The number of opportunities for a copywriter is very high and this is a great feel to work in.

Copywriting salaries usually range from $41,000 a year up to $56,000 a year or more.  From this website, 41,000 represented what the 25th percentile are making on average within the field whereas the people earning 56,000 a year were in the top 75%.  This is a rough gauge on what you could potentially make if you decide to take a copywriting job.

To look just be on the realm of grabbing a job as a copywriter, you could also look at doing some freelance copywriting.  If you’re not happy with the amount of money that you could make within the copywriting field, you could look at supplementing this on the side by bidding for projects at either of these two following websites: www.elance.com or www.directfreelance.com. On either of these two websites, you are able to bid on projects that are listed as well as set up a profile to showcase your best work.  You can create search criteria so that jobs that meet what you want can be e-mailed to you.  This is a great way to supplement your income.

Copywriting jobs are out there for the taking.  According to the Bureau of Labor Statistics, copywriting jobs will grow in line with the general economy over the next decade.  This means that you will see probably about average growth for the industry but you could see a great deal more growth if you focus on Internet copywriting.  This is a very flexible industry in which you have potentially a greater chance at dictating your terms and conditions and how you would like to work.  This is something that you can look into when you start talking with a potential employer.  Do not underestimate also the opportunity to work as a freelancer because you could command higher rates and this would increase the amount of flexibility you would have within your life.

Copywriting Demand

Copywriting demand will always be strong. Demand will always be strong whether the economy is strong or weak. In past decades, it was easy to get away with a strong product and some marketing. With the emergence of globalization, there is a greater deal of competition in all markets and the way to stand apart is through marketing. For many consumers, the only way to be able to discern the differences between competing products is through the marketing. This ensures that copywriters are needed. Any good company which wants to send a consistent message to a target audience will always be employing copywriters. Some companies not looking ahead to the future may cut their advertising budget when they hit weak sales but that is not a smart move. If a recession comes along, demand may go down by a small margin for copywriters but it would pick right back up when the economy turned around.

There is always need for copywriters so no matter what happens within the country, companies will want to make sure that they have copywriters to work for them. There is a growing demand for copywriters in one particular forum and that would be on the Internet. With the Web up past four billion web pages, the demand for search engine copywriting has continued to increase. It is harder to get your web site indexed and search engine copywriting give you a better chance of being indexed. To do this, the search engine copywriters must write well to ensure that two audiences, the people searching and the search bots, are appeased so this provides more opportunities.

If you are looking into copywriting, there are a great many opportunities within this field. You can work for an advertising agency or you can decide to work for yourself. Many jobs are available all over the country for copywriters and you will find that this copywriting demand will stay at about the same pace and continue to grow with the pace of the economy.  If you go out to the website, www.monster.com, you will find that there are currently more than 500 jobs are available for copywriters. This is just a small piece of the job market.  There are many other ways that you can find copywriting jobs currently at this time. This should give you an idea of how there is demand for copywriters.

Hopefully this article on copywriting demand will help you out. If you are a copywriter, you should find that no matter the condition of the economy, you will always find work. Even when the economy is in a recession, some companies’ sales are increasing and they may have a need for more copywriting work. With the demand of the whole market, you should always find yourself needed by someone. Good luck in finding a copywriting job but you will find that this is something that will often not be needed because of copywriting demand.

The 4 Questions You Must Answer for A Successful Business Plan

1)  Who is the intended audience?
a) Internal Staff to clarify vision plus help implement strategy
b) External – investors, clients, suppliers, new hires, bankers, lenders, etc to   attract funding, talent or supplies. Parts of business plan will be used for each source
1) Funding – “Business Opportunity Document” or “Business Funding Proposal” followed by the entire plan when funding interest is uncovered

2)  What goes in the business plan?

  • executive summary
  • company history and background
  • clear description of the business concept and value proposition
  • marketing analysis including competitive analysis and market development plan
  • production and operations assessment and development plan
  • financial assessment and projections
  • management and human resources assessment and plan
  • implementation plan
  • identification of resources
  • proposed deal structure for investors (if appropriate)
  • survival strategy describing inherent risks and mitigation strategies
  • growth strategy
  • exit strategy
  • appendices

Some of theses are optional depending upon the audience. The reader should be able to clearly understand what the value proposition is, why the business will succeed and how it is going to achieve this success. If the plan is being pitched to investors, the investor should understand as soon as possible what the proposed deal structure is and what the return will be. To do this you must support any claims and assumptions about what the business will do with realistic research. Unrealistic financial projections are a sure fire way to lose investors’ interest or for an owner to lose perspective.

3) How long should it be?
A typical business plan may consist of 20 pages although some business plans can be 100 pages or more, depending on the purpose of the plan, who the target is, and the nature of the business.

4) Should I use a template? Or a consultant?
It’s best for the owner(s) of an organization to write the plan.

A business plan is an easy way to communicate the business idea to the prospective audience, to assist in preventing problems, and to identify growth strategies, as well as a tool used in the search for funding. A business plan should be used as a tool for the entrepreneur to guide the business operations rather than a strict manual or blueprint to be adhered to and implemented exactly. The business plan can also be designed to help owners of businesses to clarify the strategy of a particular business and provide insight to manage risks.

Over 70% of new businesses do not survive after year two. Having a business and knowing what to do with it are very separate issues and creating a well-executed business plan for the right reasons will enhance the odds that your venture will be one of the ones to succeed.

Copywriting Assignments

There are numerous methods for you to acquire copywriting assignments.  Within this article day, will focus on different websites where you can acquire copywriting assignments as well as how to acquire clients who will bring you copywriting assignments.

There are many different online freelance marketplaces where you can acquire copywriting science.  There are three particular websites which stand head and shoulders above most others.  The first of these is www.guru.com. This is the biggest online freelance marketplace. He second of these three websites is www.elance.com. A third of these three websites is www.findafreelancer.com.  Each of these websites has a search agent which can e-mail jobs based upon the desired search criteria which you would like.  The third website is the European version of the first two.  It is the smallest of the three but is still a significant source of good copywriting work.  Most of the websites do usually charge a subscription fee, whether it be monthly or quarterly.  This can be a great investment because you will have access to copywriting assignments that you would not normally have seen.

Copywriting as a Job

There is a great deal of benefits if you have copywriting as a job.  The salary for a copy writer is much higher than the average wage in the United States.  According to the magazine Advertising Age, the average salary for a copywriter in the United States is right around $60,000 when you include bonuses and that was for the year 2005.  You can imagine that the income will be higher now, given that there has been inflation in the last two years. The Bureau of Labor Statistics comes up with a similar but slightly lower number, right around $57,000 for a copywriter.

Copywriting does have a great deal more flexibility than many jobs.  You do not need to worry about keeping set hours usually because the focus is upon you writing good copy.  This could allow you to live a full life in some ways because you can plan some events around the fact that you can make up more time in hours on certain days if something comes up.  This is something that many jobs such as banks or restaurants are not able to do.

Copywriting as a job also offers a great workplace environment.  Many copywriters work within an advertising agency, which can be a great place to work.  You often have many other creative people and there you can bounce ideas off of one another and these people often have high energy which you can feed off of.  This can be a great group of people to work with because you will often find that you are challenged due to the intelligence and creativity of this group of people.  There are many different sizes of advertising agencies see you could decide to work for a smaller advertising agency if you like a close-knit group of people or you could work for a larger advertising agency if you want more competition.  This could be structured according to how your mindset and makeup are.  There is a great deal of flexibility within your workplace environment as demonstrated here.

Writing good copy can be very challenging so you will find that this job will never grow boring.  If you work at an advertising agency, you often will have many different types of clients so the work that you do every day can change.  This is good because you’ll get a great variety of different things they would never get bored.

Copywriting as a job offers great benefits to you no matter how you look at it.  You are able to make very good money, considering that the average wage is right around $60,000.  If you are able to establish yourself as a master copywriter, you can obviously earn a great deal more money than the average salary.  The workplace environment often will be crackling with creative energy and the flexibility that you will have from the job is more than most other jobs can offer.

Copy Makeovers Made Easy

Copy makeovers can work magic.

Perhaps all you need is a little medicine… and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you’ve got.

Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.

Here are 3 simple steps to complete copy makeovers…

Copy Makeovers — Strategy #1: Create A More Compelling Headline.

This is critical. The headline is the first thing your audience sees. It either “grabs” prospects by the jugular… or it doesn’t. If the headline fails, nothing else matters much because it won’t even get a fair reading.

Make your headline and/or sub-heading alluring. Talk to your prospect about what is most important to her. Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelling way.

Craft a handful of words that attract attention, identify specific target markets, and deliver enough interest and intrigue to pull true prospects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right up front.

Copy Makeovers — Strategy #2: Take The “YOU” Point Of View.

You’re weight-loss story might be admirable, but what does it mean to your reader or prospect? Talk about yourself and the audience turns off. Talk to your reader one-on-one about something important in her life… and you’ve got her undivided attention – at least momentarily.

If you could re-shape your story… if you could express it in a way that was more meaningful to your individual readers, you’d quickly capture their interest.

There’s a difference between telling your audience that you lost X number of pounds… and telling them how they can lose X pounds, enjoy the process, and feel terrific about their slim, new look.

Remember the old marketing phrase “What’s In It For Me?” Everything your prospect reads gets filtered through this frame of reference. With each statement you make, your audience is thinking… “So What? What does this have to do with me in my situation? How does this help me?”

If the answer isn’t obvious immediately, off they go and you lose the sale. Many times the decision to stay or go is made in the blink of an eye – and often unconsciously.

Copy Makeovers — Strategy #3: Turn Your Bullet Points Into Irresistible, Benefit-Packed Mini-Headlines.

Make each bullet a “grabber” in its own right. Prospects tend to scan certain segments of an ad or sales letter, to determine if it offers something they really want.

While many marketers use bullets in their sales letters, most settle for weak bullet point copy — copy that lacks enthusiasm and passion.

If you’re going to employ this powerful sales tool, you might as well make the most of it. Craft your bullet points with the same emotion and magnetic appeal, as you’d inject into a major headline. After a while, this gets easier to do.

Bullet points are one of those sales letter components that have the power to quickly stimulate intense reader interest. Use them for all they’re worth by making each point justify itself. Each and every bullet point should be capable of compelling the reader to read on — with heightened desire and interest.

Before you do anything else, try implementing these simple copy makeover strategies. You just might notice an immediate improvement in your conversion rate.

Choosing a Great Copywriter

No two copywriters are the same.  So how do you know you’re getting the best writer for the job?  Unless you know what to look for, choosing your copywriter can be a bit of a lottery.

The truth is, copywriters range from the great to the not-so-great.  Just like any other profession, there are high flyers, under-achievers, rogue traders and young pretenders.  And even if you bag a top banana for your project, who’s to say they’ll gel with you?  Or your product?  Your style?  Your chosen media?

The answer, of course, is research.  Knowing what you want and sniffing it out is wiser than saying yes to the first person with a ready typing finger.  But remember, a copywriter is someone who can – and should – do more than write.  Their greatest asset is curiosity.

Copywriters want to know the ins and outs of every little thing.  They’re fascinated by human nature, knowing how to capitalize on motivations and get inside the consumer’s head.  A good copywriter will research your market inside out, then look at you critically through your customer’s eyes.  It’s their curiosity – not their way with words – that finally helps them see your business in a whole new light.

Whatever your project, this is the first quality to look for in your copywriter.  Curiosity is the key to persuasion.  And persuasion is the only reason copywriters exist in the first place!

So, your copywriter needs a way with words – fairly obvious!  And they have to tick the curiosity box.  But you still need to whittle down the field and find the one you can spark off.

Try asking yourself a few of these questions when you’re weighing up a candidate:

Who’s doing the talking?  Are they listening to you or talking about themselves?

How quickly have they grasped your business?  Not just your products, but also your marketplace?

Can they write passionately?  About anything?  Even the dullest product?  If they get you excited about sprocket valves, hire them on the spot!

Have they worked in your industry and chosen media?  If not, does their other work show they have a grip on your marketplace?

When you’ve chosen a suitable copywriter, you’ll know you’ve made the right choice when you start offering feedback.  Professional copywriters thrive on constructive criticism – it’s a surefire way of knowing they’re heading in the right direction.  That doesn’t mean they’ll roll over and accept any changes you make, but they will keep an open mind and listen to every point of view.

When you offer feedback, however, you should see it as a two-way street.  You may have to let go of some of your preconceptions.  Great copywriters can realise why your current marketing isn’t working, and won’t shirk from telling you.  They’ll be cruel to be kind.

But for now, these small measures should protect you against hiring the wrong person.  Of course there’s no guarantee – creativity by its very nature demands that element of uncertainty.

But if hiring a copywriter really is a lottery, you should be pretty close to scooping five numbers plus the bonus ball…

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