Archive for the ‘Home Based Business’ Category
Google Instant has positive impact on CTRs, ad impressions
BizReport : Search Marketing : November 05, 2010
Google Instant has had a positive impact on click-through rates and ad impressions, according to recent research by Marin Software, despite earlier concerns the fast page displays would decrease traffic.by Helen LeggattGoogle Instant is serving up more relevant ads, according to Marin Software. This is reflected in a rise of 5.6% in click-through rates.”Google Instant was seen as a big gamble for Google when the company announced it, but it’s proved to be a positive change for the industry,” said Matt Lawson, vice-president of marketing, Marin Software.
“Google has pulled off the elusive win-win-win with the release of Instant, driving increased usability for consumers and increased volume for advertisers, while managing to increase their slice of the overall search pie in the process.”When Marin Software, who manage search ad spending, compared ad impressions in the two weeks after the introduction of Google Instant with those in the two weeks prior, they found these, too, had risen – by 9.3%.But is this rise due to
How one company games Google News
Red Label News is not exactly a household name. But yesterday afternoon, it was one of the top news sources on Google News for stories about Apple’s iTunes song previews.
How’d that happen? Red Label News, it appears, is a cleverly designed collection of links and headlines meant to game Google News rankings.
CNET stumbled upon Red Label News after doing one of the most basic Google searches: the vanity search. In this case, we were attempting to figure out how many news outlets were writing about
Read more: http://news.cnet.com/8301-30684_3-20021840-265.html#ixzz14MAAOd9i
Facebook Deals: Bargains are enticing to those who’ve resisted location-based services
Social media midterm election coverage plays big
Twitter, Facebook, Google and Foursquare all did their bit for democracy Tuesday with election-themed widgets and services appearing on their pages.
Facebook featured an online vote counter, which appears at the top of a user’s feed and allows users to click to say they voted, which earns them an “I voted” badge they can use a profile picture.
As of 11 a.m. PDT, the counter had been clicked more than 4 million times. It also includes a link to a Google-driven polling-center locator service. Facebook’s U.S. politics page featured the widget prominently alongside updates from politicians’ feeds.
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- A look inside our 2011 diversity report May 18, 2012We work hard to ensure that our commitment to diversity is built into everything we do—from hiring our employees and building our company culture to running our business and developing our products, tools and services. To recap our diversity efforts in 2011, a year in which we partnered with and donated $19 million to more than 150 organizations working on a […]
- Helping students fish for a better future in the land of 10,000 lakes May 17, 2012Minnesota has long been a state that’s prided itself on its commitment to education. Now the state has taken on the mission of becoming a technology hub as well, setting the goal to become one of the country’s top five technology states by 2020. Last week, we travelled to Minnesota to pilot two new programs designed to help students with an interest in techn […]
- Shiver me timbers, the 2012 D4G Winner is.... May 17, 2012After 114,000 submissions and millions of your votes, second grader Dylan Hoffman of Caledonia, Wisc. is this year’s U.S. Doodle 4 Google National Winner. His doodle “Pirate Times” will be featured on the U.S. Google homepage tomorrow, May 18. Hoffman, who attends the Prairie School in Racine, Wisc., responded to this year’s theme “If I could travel in time […]
- Introducing the Knowledge Graph: things, not strings May 16, 2012Cross-posted on the Inside Search Blog Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. Take a query like [taj mahal]. For more th […]